DI Precision · QFrame · 4 homepage directions
Pick what you love. We make one.
Four divergent, full homepage directions, built to compare side by side. Open each, scroll it (motion + the wind-dial interaction live on desktop), and tell us what works, hero, proof, lanes, layout, palette. We combine the winners into one cohesive homepage, then build it into the WordPress theme.
DIRECTION 01
Firing Line
Dark tactical component-grid storefront done right. Championship proof bolted to the top, burnt-orange as the in-stock signal. The on-taste pick.
Altus-grounded Open →
DIRECTION 02
Builder's Bench
Same dark DNA, but leads with the build, rack the championship rifle. Three lanes at parity, FDE earth tones, mono spec callouts.
Altus-grounded Open →
DIRECTION 03
Proof of Record
DI as a championship title, not a gun store. Light editorial, oversized serif, target-paper texture, gold foil seals. The premium swing.
Stretch · afield Open →
DIRECTION 04
Machined
The rifle as a precision instrument. Milled-panel UI, engraved brass, monospace readouts, and the Mark 5 wind dial rotating on scroll.
Afield Open →
Two honest notes for review: (1) hero/product imagery uses DI's real catalog photography, which is clean white-background studio cutouts, not lifestyle range/podium shots. We styled around it (dramatic plinths, instrument wells), and real range/podium photography would lift the heroes further. (2) Testimonial quotes are representative placeholders until Derek supplies real names + results.